Kasapreko, a household name in Ghana and beyond, continues to set the standard in the beverage industry by blending tradition with innovation. The company, known for its diverse range of products, including bitters, whisky, gin, liqueur, brandy, wine, water, and soft drinks, maintains a dominant presence in the market.
Blending Heritage with Innovation
Kasapreko’s unique approach to beverage production is deeply rooted in Ghanaian heritage. The company seamlessly combines traditional herbal blends with modern technology to create high-quality products that appeal to both local and international markets. Among its celebrated brands, Alomo Bitters stands tall as the first scientifically formulated herbal-based alcoholic beverage in Ghana. In 2013, CNN Money recognized Alomo Bitters as one of the top five emerging brands globally.
The company’s commitment to excellence stems from its founder, Dr. Kwabena Adjei, who envisioned a beverage brand that meets the increasing sophistication of consumers in terms of taste, quality, and packaging. From a modest beginning in a garage with just five employees, Kasapreko has grown into a multinational manufacturer, offering products like Kalahari Bitters, K20 Whisky, Kasapreko London Dry Gin, Berman Herbal Gin, Carnival Strawberry, and VIP Irish Cream.
State-of-the-Art Technology and Production Facilities
Kasapreko operates an advanced factory in Accra, equipped with world-class machinery capable of packaging over 60,000 glass and PET bottles per hour. In Kumasi, the company has opened a new facility dedicated to the production of bottled water, carbonated soft drinks, and sachet beverages.
The company has also embraced backward integration by investing in its own cap and preform production. Additionally, in March 2023, Kasapreko launched an alcohol rectification plant to refine crude alcohol for internal use and external sales. These initiatives showcase the company’s commitment to quality, research, and development.
Expanding Globally with a Strong Distribution Network
Kasapreko’s footprint extends beyond Ghana, with over 200 distribution partners ensuring a widespread presence across Africa, Europe, and the United States. The company’s export success earned it the Gold Award in 2010 and the Exporter of the Year award in 2012.
Alomo Bitters, a prime example of Kasapreko’s market expansion strategy, has gained popularity in Nigeria, Burkina Faso, and the US. The drink’s herbal composition and organic appeal resonate with a growing audience that appreciates authenticity.
Commitment to Social Responsibility and Employee Development
Kasapreko is not only dedicated to business growth but also to social change. The company actively supports institutions such as the University of Ghana, Korle-Bu Teaching Hospital, and the Ghana Heart Foundation. Founder Dr. Kwabena Adjei has personally contributed to educational infrastructure, including a six-unit classroom block in Bonuamah and a scholarship fund supporting Ghanaian students.
Additionally, Kasapreko prioritizes employee growth through extensive training programs and leadership development initiatives. With a workforce of over 600 permanent employees and 500 contracted staff, the company fosters a culture of entrepreneurship and innovation.
Looking to the Future
Kasapreko is poised for further growth, with a focus on expanding its distribution network, increasing its market share in bottled water, and strengthening its presence in West Africa through production partnerships in Liberia and Nigeria. The company remains committed to innovation, sustainability, and excellence, ensuring that its products continue to satisfy consumers worldwide.
With its rich heritage, commitment to research and development, and innovative spirit, Kasapreko is set to remain a leader in the beverage industry for years to come.